The dog rose is a medicinal plant very rich in flavonoids and Vitamin C, in quantities ten times higher than citrus fruit juice.

Ascorbic acid is a fundamental vitamin as it stimulates collagen synthesis, promotes healing and tissue growth; regulates the production of some neurotransmitters, hormones, carnitine; regulates the absorption and use of important nutritional factors (iron, zinc, calcium, magnesium, etc.); improves the immune response by increasing the production of antibodies and strengthening the function of phagocytes, participates in cellular respiration processes, modulates allergies and inflammatory processes.

Thanks to these properties, vitamin C is traditionally indicated for preventing cardiovascular and cold-related diseases, such as colds and flu.

Natural vitamin C is more effective than synthetic vitamin C because in nature it is always associated with a complex of substances, bioflavonoids, with synergistic and complementary action, which are able to improve its absorption and bioavailability and functionality.

The current lifestyle, pollution, the influence of electronic devices, as well as cigarette smoking (one cigarette destroys 25 mg of vitamin C) are factors that increase the need for vitamin C; therefore, even if our diet is balanced, its integration often becomes necessary.

Vitamin C (or ascorbic acid) is mainly known for its ability to act, in synergy with vitamin E and vitamin A, as an antioxidant agent against free radicals, helping to neutralize the oxidative damage that they act mainly at the level of membrane phospholipids and the cell nucleus.